When it comes to digital advertising, movement and dynamics are keys in creating appeal and connection to its target consumers. That’s why marketing trends today are geared toward the usage of digital signage in public areas and retail establishments. And even the unassuming menu boards of fast foods and restaurants are also incorporating the use of digital menu technology to display their products more effectively and help its customers choose their food quickly.
Do you want to know more about how digital menu boards affect consumer’s decision? Then stick around as we are going to discuss more about this topic in today’s article.
Anything That Creates Effective Communication While Reducing Waste Is Always Beneficial For The Food Business
Maximizing the use of menu boards by means of digitalization can benefit the establishment by conveying the right messages at any time of the day, displaying promos, and making updates on the menu while reducing labor at the same time.
Moreover, here are the ways in which digital menus on restaurants and fast foods can influence the consumer’s decision on what to order:
Draws interest – There is no doubt that digital menu boards are more attractive than static boards as it generates an element of excitement to consumers the moment they step in and look at the food choices. Multimedia presentations have a way of creating interest. And at the same time, it can also reduce the visual clutter (or the amount of excessive information) by the digital board’s space with looped messages with multiple images.
Furthermore, it allows integration of points-of-purchase which is helpful for co-branding in local store marketing as well as national and regional levels of marketing.
Eye-candy – There’s a popular saying that goes “we eat with our eyes”. And it perfectly makes sense since we normally associate the look of the food on how it will taste. Utilizing digital menus will make the food presentation appear more appetizing. And hence this will affect the buying decision and the satisfaction of the customer.
In general, this will help the food service industry in a big way since less food waste is produced and shrinkage is also lessened.
No need for static interchangeable menu boards – Regular and new customers will no longer have to deal with the agony of looking at static menu board that doesn’t really “connect”. Of course, they may have different reasons why they choose to eat at this restaurant (maybe the food is really great though not really shown in the menu or they probably have no other choice on where to eat). But one thing’s for sure is these kinds of menu boards don’t necessarily create appeal as the images have vague colors and the contents are also unclear due to grease and grime.
This won’t be a problem however if you make use of digital menus as all the content are not only displayed in vivid colors but also in dynamic fashion.
New products are presented without the need for manual labor – It’s pretty obvious that for a hungry person, anything food on the menu looks appetizing. But using digital signage will allow the fast food or restaurant to display new items on the menu and market these products without the need of changing the contents manually.
In the same manner, it also allows the business to present special items or a.k.a. budget meals through the rotating content as consumers respond favorably to any products that they perceive as a “good deal”.
Overall, digital menu boards offer a powerful visual influence on the target consumers of a particular food establishment. This ingenious advertising technique is a bright idea in helping the customers reach to a decision as they contemplate on what to order in the food menu.