Innovation is the key if you want to stay ahead in the industry of personal and cosmetic care. And it makes it all the more challenging knowing that the competition is tight and you have to be in tune with the fast-evolving needs of the customers despite the seasonal constraints. So to address the ever-changing demand, you must reduce your manufacturing time while being innovative at the same time.

Read more as we are going to share some steps that you have to follow for a more efficient cosmetic manufacturing product development in this business guide and make use of this new product development process to better fit today’s market.

Marketing Brief

Conceptualizing the marketing brief for your cosmetic product is always the first step in any business project as it provides all the information needed like the product category, packaging requirements, color, odor, desired function, size, texture, etc.

Once the brief is approved, it will then be handed over to the research & development team and use it to develop a prototype of the product according to the stated requirements. After that, the prototype will then be turned over to the packaging team for product packing.


In this stage of the cosmetic manufacturing process, the scientists will then develop a product formulation based on the details from the marketing brief. Several prototypes will be created to further examine the concentration, chemical reactions, allergens, and cost in order to determine which one is suitable for consumer use.

Raw Materials & Packaging Sourcing

After determining the right formulation, the details will be sent to packaging suppliers so they can compare different materials that won’t affect the color, odor, texture, etc. of the end product. Likewise, the quality and the cost of the packaging are also evaluated for final validation.

Artwork Design Of The Packaging

Artwork design in the packaging is a crucial stage since the graphics are the first elements that customers will see (and read) before purchasing the product. That is why the texts, colors, and illustrations are meticulously chosen to follow the details stated in the marketing brief.

Quality Compliance

quality inspected cosmetic products

In general, it is necessary to use certain chemicals in order to produce a particular product. You have to make sure that you are following safety standards for each type of cosmetic product that you produce.

In shirt, the product must comply with the safety regulations set by the FDA (Food and Drug Administration) before it can be commercialized. Hence, several quality tests have to be conducted such as stability, toxicology, microbiological test to prove product safety before launching it to the general public.

Final Validation Of The Product

And last but not least during this phase of the cosmetic manufacturing process, the finished product is reviewed over and over to make sure that all the details in the marketing brief were being followed. And if the product passes quality compliance tests, the results will be sent to the production team so they can start with the mass production.

The mass-produced product will then be distributed to authorized dealers for selling. In some cases, the personal and cosmetic care company will usually start with specific number of quantities to determine the marketability of the product to consumers and then proceed with the remanufacturing process once the authorized dealers will do product re-orders.

If you’re in search of a company that offers high-quality private label cosmetics, you can visit MCH Cosmetic for more information.