Author: Jeff Trumbull

Experimental marketing, or also known as ‘engagement marketing’, is a type of advertising process that aims to attract potential customers by letting them interact with the business and let them interact with the brand through firsthand experience. Through this hands-on, participatory, and tangible branding approach, the business can demonstrate to its target customers not just what they can offer to the market, but the company’s advocacy and what they really stand for. Such a marketing technique can be a hit or miss since it doesn’t conform to the traditional practice of drawing consumers into the brand. And if you’re...

Digital marketing is no longer a passing trend. In fact, it is now considered as one of the main marketing avenues that all businesses should employ to reach current audiences. It’s no longer an advertising option, but it is now seen as the measure to achieve sustainability and success. Hence, focusing your marketing initiatives in this approach is definitely a fruitful endeavor for your business. However, the complexities and ever-changing online trend raises the bar even much higher to the point that your in-house marketing team might not be able to keep up with the pace. This is where...