Before, the common practice involved when watching TV shows is that you have to be in tuned in front of the tube the moment your favorite TV show is aired. This is very crucial because once you miss a single episode, then you won’t be able to see it again (unless there’s a re-run).

But thanks to modern technology, the television industry has developed a revolutionary way of watching TV series and this is called “on-demand TV” or “video on-demand”. And this kind of media consumption has shown a significant growth among many viewers across the globe through the years.

Bu how on-demand series production came about? And it has managed to become a popular way of consuming TV, video, business television series and documentary contents? Learn more as we are going to talk about this topic in today’s entry.


Early History Of On-Demand TV And Video Content

The early accounts of manufacturing on-demand TV and video content started in the mid-70s when people made use of video recorders to record their favorite videos and TV shows. Of course, the process of recording is not that advanced, but it offers a degree of control in terms of when you want to watch the content.

on demand tv

The making of on-demand video content, let alone, on-demand series production, was not yet possible as digital TV delivery was not yet used. In short, every user is required to have a channel at their analog TV before they can watch video content.

Fast forward to the 90s, certain experiments were made by Enron and Blockbuster to deliver movies over fiber. Likewise, the Cambridge Digital Interactive TV pioneered the delivery of video on-demand content in 1994 and 1996.

Eventually, digital cable made it possible to watch on-demand content through streaming. And this is different from the other service called ‘pay-per-view’ because this specific feature allows viewers to watch live-event shows and sporting events in real time after paying a fee.


What The Future Holds For On-Demand TV And Video Content

future of on demand TV

Today, commercial video on-demand and on-demand series production services like Amazon Prime and Netflix are seen as the most convenient ways of consuming on-demand content. In fact, they have already started producing their own shows from TV series to business documentaries and even reality on-demand programs.

So it’s highly likely that more and more broadcasters will move towards VOD content more and more while continuing to showcase traditional content as supplementary materials for on-air programming consumption.

Overall, the future for on-demand content is promising and we can expect to see more on-demand shows in the next years to come.